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Why 50% Of Online Organisations Have No Digital Marketing Plan!

Nearly 50% of online companies follow zero digital marketing strategies. Why is this so? What prompts an online company to stay behind in the race for technology to spur marketing? Here are the many myths and misconceptions about digital marketing which explain why these companies are lagging behind, when it comes to tech-savvy marketing strategies like those from Pathwwway Internet Gaming.

#1 SEO Is Set It and Forget It

This is one of the most common beliefs marketing teams of such online companies hold. The idea is that SEO is a one time project that requires uniform resources over regular intervals. This is why these firms don’t devote enough resources to marketing through digital strategies. The truth is that search algorithms change all the time and SEO plus content strategies need to be modified accordingly.

#2 SEO Tools Can Automate The Process, So Why have a Digital Plan in Place?

SEO tools are ideal for automation and efficiency. Yet they cannot replace human talent, foresight or intuition. In-house marketing teams need to have digital strategies and plans in place, rather than relying heavily on tools and becoming pigeonholed in a vertical.

#3 Digital is Dead and Gone!

As SEO tactics are outmoded, lots of digital companies also assume SEO is dead. The real facts of the case are that SEO as a discipline is as varied today as can be. Proper site architecture and keyword density are only beginning points. SEO and digital marketers now need to have an interdisciplinary approach harnessing the power of CRO, CTR optimisation, and UX.

#4 Social Media Rules!

Many online companies also suffer from the myth that if they have a social media site, or social networking tools, they don’t need to hire a digital marketer. Incredibly improved targeting and ad types aside, social media is not the end all and be all of marketing. However, it does drive new customer acquisitions and retentions. But going social is only part of a comprehensive digital strategy for marketing.

#5 Online Marketing is Only Effective for Certain Industries

Yet another error in thinking online companies suffer form is that digital and hi-tech marketing is only for some sectors like IT or software. Not all digital marketing channels are created equal, If you are a B2B tech company or a B2C fashion retail company, the plan simply differs based on which industry you are in, rather than not existing, to begin with.

#6 Negative Comments Online Can Destroy a Business

This is one of the prime reasons online companies skip marketing online. But legitimate customer queries and concerns can also be criticism with an opportunity for conversion or client education. This is what these online companies are missing out on.  It is much more advisable to display legit comments and concerns and provide responses with call or email customer service for wider assistance and ensure internal follow ups are in place to deal with the problems before they grow. As you increase brand visibility and online presence in the digital space, brand advocates and loyalists will join in and support as well as power your brand and product/service.

#7 Digital Does Not Work for Branding

Channels based on intent may not be the right choice for acquiring new customers. It’s only natural that they won’t search for you, if they have no idea about you. But if organic search engine rankings are high, your business will benefit too. Digital search engine Pathwwway Internet Gaming marketing is a critical component of digital ad plans for preserving brand credibility, reinforcing the brand messages and keeping competitors at bay.

#8 Attribution Technology is Tough to Track

Attribution options like gamification, time delay, last and first click can be tough to track. This is exactly the reason many online companies avoid digital ads. They see conversion pixels and analytics as insurmountable challenges requiring a lot of effort, time and cash. CRM needs to be integrated with marketing campaigns if you want to taste business success. Unfortunately, many online businesses neglect this.

#9 Customers on Mobile Don’t Convert

The reasoning for not going digital with their marketing efforts is simple, for 50 percent of the companies that lack an internet marketing plan– they feel people don’t convert on mobile. However, customers are equally likely to fill out fields and go through the checkouts on their smartphones. For many internet users now, smartphones are in fact, the go-to device for marketing and purchasing products and services online. Cross device shopping cart integration has become a must for businesses in the digital space (and offline companies too!).

#10 Price is the Key Differentiator

Many online businesses also erroneously believe that cheap prices will get you loyal customers. But affordable pricing does not translate into market share without digital publicity and PR. The online ad world is a wonderful way to connect with global audiences. Awareness about your brand using online marketing tactics is a must. If you compete for customers on price as a key differentiator, expect to lose. Price shoppers are less loyal and tougher to maintain when cheaper options are available. People will only do business with your online firm, if they believe you are the best, not merely the cheapest.

#11 Our Products are Perfect So We Don’t Need Marketing

“Build it and they’ll come” mentalities are fast fading. So many times, online businesses think their company website, idea or product is wonderful. But a good product does not automatically lead to viral marketing. While it is true that no amount of marketing can help a bad product, the growing potential of the internet as a marketplace for quality goods  cannot be ignored. All companies are online today, vying for mindshare, attention and market share. Getting the word out to a large audience at inexpensive costs is only possible if you use the internet. Marketing does not end once your products are launched, it actually begins. Engaging the audience is important if you want to build a loyal base for your products and services.