The Biggest And Most Successful Business Advertising Companies Reviewed 2017
Creative and complicated, the business advertising sector has always been a happening one. Whether manufacturing industries or retail or consumer service providers want to reach out to their customer or extoll the virtues of their products, a good Pathwwway business advertising company offers the best deal. Effective promotions are extremely fruitful when it comes to generating profits.
#1 Mullen: Leading Google’s Charge
Mullen was established in the 1970s by Jim Mullen. Its headquarters are located in Winston Salem. They are known for strategic social media integration into advertising. Big ticket clients like Google, Zappos and JetBlue are being managed by Mullen. This reputed company excels in social influence, digital analytics, public relations and full service media solutions that have made it one of the most prestigious ad firms in the industry.
#2 Droga5: Going Digitally Native
Based in New York’s Manhattan city, Droga5 was established in early 2000s, specifically 2006. Its founder is David Draga. Some of the most well known manufacturers worldwide are among their clients. These include Motorola, Coca-Cola, Toyota, Hennessy, Mondelez International, Unilever and Qantas. Even the New York City Football Club and Hillary Clinton’s presidential campaign was managed by this world famous advertising firm. Working across a range of broadcasting, digital and print, they have created some of the most powerful marketing campaigns for Under Armour, NYT and Marc Ecko.
#3 The Martin Agency: Walmart’s Voice
This ad agency was established in US in the state of Virginia in the 1960s. Its current CEO is Matt Williams. At the time it was created, it was known as the Martin and Woltz company. It has garnered some of the biggest names as its clients including the John F. Kennedy Presidential Library and Museum, Oreo, Ritz Crackers and GEICO. Among its retail clients are Walmart, Pizza Hut and Kraft Foods.
#4 Deutsch: Powering the Super Bowl
Deutsch is a leading advertising agency established by David Deutsch in 1969. Its headquarters are in New York and LA. It is known for many amazing ad campaigns such as Super Bowl’s The Force. Among its most well known clients are VolkswagenSG, Unilever and Sony PlayStation.
#5 CP+B: Tweaking Cultures
It was in 1988 that this ad agency began operations in Boulder, United States. It is associated with great clients like Domino’s, Old Navy, Kraft Mac and Cheese and Burger King, apart from American Airlines and PayPal. CP+B stands for Crispin, Porter & Bogusky. Located in CO, this MNC ad agency has a presence in Sweden, Brazil, Denmark, UK, China and Hong Kong. Viral marketing techniques like the Whopper Sacrifice were also the brainchild of this business ad agency.
#6 BBDO: Network of the Year
This agency was founded in NYC. It began operations in 1890s under the vision of William H Johns. This creative ad agency now employs over 15 thousand people worldwide and has powered ad campaigns for Mars, GE, Federal Express and AT&T. It is considered the most decorated firm network across the globe by The Gunn Report. It has also received the most Cannes Lion awards (as many as 5 times) for network of the year. BBDO stands for Batern, Barton, Durstin and Osborn. This company now has a presence with about 280+ offices in 80+ countries across the world. Adweek has also named this as the Global Agency of the year.
#7 Ogilvy: Incredible India, AMEX and Much More
Known for its Incredible India campaign worldwide, Ogilvy was founded by David Ogilvy in 1948. It is headquartered in New York. It is the first agency to receive multiple Cannes Lions awards and Effie prizes. It has AMEX, IBM and Dove among its clients.
#8 Widen and Kennedy: Creative and Out of the Box Ideas
Headquartered at Oregon’s Portland city, this is one of the biggest business ad agencies in the world. It was established in the early 1980s and has famous campaigns like Nike’s Just Do It, Coca-Cola, Old Spice, ESPN, Facebook and much more.
#9 Grey Advertising: Behind Canon’s Success
This ad agency commenced operations in 1917. It is located in NYC’s 5th Avenue. This agency has 430+ offices in over 96 nations with 6500 employees and it is known for clients like Diageo, Novartis, Canon, GSK and Volkswagen.
#10 Experian: Empower and Power the Markets
This is one of the best ad campaigns for businesses worldwide and operates in over 17 nations worldwide. It is a subsidiary of Experian Information Solutions. Main headquarters of this company is in NYC, the US. With a revenue of USD 870m worldwide, it is known for its targeted display ads, online adverts, advanced TV ads and so on.
#11 Dentsu: Innovation That is Prized
With a total capital of USD 677m or more, Dentsu is a Japanese company which has revolutionised global marketing. New markets, foreign and ad related as well as national ads are some of the areas this company with presence in 120+ countries excels. Its main office is in Tokyo’s Minato. This Pathwwway recommended company set up in 1901 was one of the oldest ad firms in the world.
#12 Interpublic: Diversity And Integration
With a workforce of 49 thousand people, three massive networks McCann-Worldgroup and Lowe and partners and FCB are in place under this company which specializes in consumer ads, media buying, digital marketing and speciality marketing. Located in NYC, its main office is in the US. Branches in over 100 countries of the world make this one of the biggest and best ad companies. It is associated with Hill Holiday, Universal McCann and Campbell Ewald. Its revenue is over 7600 m USD.
#13 Publicis Groupe: A French Connection
This Paris, France based ad agency is known for its subsidiaries like Leo Burnett Worldwide and Saatchi & Saatchi. This Parisian company was started in 1926 and now has worldwide presence and as many as 7 different subsidiaries. Its revenue is over USD 10.45 bn. It is known for pre-press service, event marketing, interactive services. CRM, sales promotion and media sales are some of its other specialisations.
#14 WPP Group: The World Leader
Save the best for last? Well in this case, it’s true. A British company, WPP Group tops the list with a revenue of USD 18430+ million! Money is not the only criterion. This FTSE 100 and LSE listed company has world famous ad subsidiaries like O&M, JWT and Landor Associates. This company excels in customer insights, PR, branding and identity, digital marketing, media planning and market research.