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Category Archives: Content Marketing

How To Increase The Impact Of Your Content Marketing Strategy

A big advantage of content marketing is its potential to yield solid ROI. Once the strategy has been implemented effectively, a higher profit could be returned from efforts than seen on advertising and marketing strategies. If you maximise content marketing impact, you can attract rich

What To Include In Your Next Content Marketing Campaign And What To Forget

Content marketing campaigns are all about strategizing, analysis, planning and following through. Content marketing is also about connecting to the audience, through stories in a way that is educational, informative and entertaining. You need to be clear about the goals for this content, the nature

How to Build a Content Marketing Campaign to Boost Your Business?

Content marketing constitutes 90 percent among the B2C and 93 percent of B2B marketing campaigns, according to market research experts. Content marketing campaigns require a comprehensive base of knowledge, execution and preparation to succeed. Looking to start a marketing campaign from a scratch? By concentrating

How to use targeted content marketing to reach new markets

If you’ve been online in the last few years you will have no doubt heard the term ‘Content Marketing’ thrown around. If you’re finally ready to find out what exactly it is and how you can implement it into your online marketing strategy read on