Browse By

Category Archives: marketing

How Record Companies Use Marketing To Promote Their Stars Globally

Record companies, also known as record labels, are crucial stakeholders in the music industry. Even after the advent of web-based promotions like instagram, facebook and twitter for rock stars, nothing can belittle the importance and necessity of association with an ideal record company. They are

How TV Marketing Is Declining In Favor Of Targeted Marketing Online

Small or large, businesses struggle with deciding how to focus on marketing. The most traditional marketing involves the use of print ads on newspapers and magazines. Other methods include radio, billboard and of course, the television. When it concerns business, the client may be king,