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Category Archives: online marketing

How Online Marketing Has Impacted Traditional Forms Of Advertising

The digital age has changed the way businesses market products and services. Online marketing has impacted traditional advertising in diverse and complex ways. It has created a level playing field for big Titans and small startups to compete for market share. Now, companies have to

Online Marketing Skills That We Can Learn From The Hospitality Industry

The hospitality industry is a competitive one. So, you have to rethink your online marketing strategies to stay ahead. Mobile-first customer technologies are rapidly growing in every industry, including hospitality. The growth of an e-commerce market and the Internet as a global marketplace has seen

Is Online Marketing Your Most Effective Tool?

Online marketing aligns with the way clients make decisions to buy a product, service or brand story. Gartner’s research found that a rising number of consumers use research on mobile internet and social media to test the waters regarding product price before making the final