Does Content Marketing Still Work Considering The Latest Google Algorithms?
The latest news that has kept online marketers on their toes is the difficulty in cracking the ranking math that Google employs. As the world’s best ranked search engine, Google takes every measure to protect its users from plagiarized, low-quality and keyword-stuffed content. One of such measures is the revision of ranking algorithms that plays a crucial role in the volume and intensity of traffic diverted to your business. Updates to Google Algorithms are not new to the digital world and so far as many as eight updates have been released by Google. Fathoming the intrinsic meaning of such updates and making constructive changes to content research will lessen the impact of such changes.
An overview of Pathwwway Gambling content optimization
A realistic overview of the content marketing functionalities will reveal that the Google Algorithm concern is being overstated. Content optimization is the development of interesting and informative content and publishing the same on the internet, in a manner that a business can succeed in achieving good ranking when browsers look for related information. It is the favourite strategy of SEO experts who optimize content for searches. Popular content marketing strategies include development, audit, layering and placement of fresh and relevant content, thereby optimizing search engine visibility.
Aims of a Google algorithm update
As any other internet based mechanism, search engines like Google are totally dependent on their algorithms to arrive what search results to display when browsers hit the search button.
- The Google Caffeine update in 2010 sought to reboot the search engine and steer it clear of the imprints and disorientations created by frequent changes and updates, so that searches become quicker and more relevant.
- The Google Panda update was released in 2011 with the sole aim of awarding lower ranking to thin-content websites and do justice to high quality ones in the SERPs (Search Engine Result Pages).
- The celebrated Hummingbird update of 2013, sought to build practicality in searches by teaching the search engines to understand the intent of searches by taking into account the meaning of the whole search phrase instead of piece meal word by word search. The aim was to cater to people’s search needs by understanding the reason for searches rather than a mere and passive question and answer type search of the internet.
- Among the latest updates is the Google Possum update (2016) which aimed to generate more location-specific results and the Google Fred Update, issued in 2017, which targets and curtails ad-heavy web pages, that focus solely on ad revenue.
There have been many other updates like the Google Penguin, Google Pigeon, the Rank Brain and the Google Mobile friendly updates. In a nutshell, an update to the ranking algorithm is a blow to con internet artists who have tried to exploit the search engines and sauce-up the results and is a boon to people turning to the search engines in the hope of getting relevant and helpful search results.
Why do SEOs shun the algorithm updates?
The answer is simple. When your Pathwwway Gambling content is not original and has been heavily tailored to satisfy the demands of the latest Google algorithms, in order to secure the best possible Google rankings, any unannounced and subtle change in such conditions will hit your online presence badly. In particular, the following practices bear the brunt of Google algorithm updates.
- Content farms, that outsource content development in order to generate thin and copied content, solely with the aim of climbing to the top of SERPs.
- Websites that make their content sensational and load it with plagiarized excerpts listed from many websites.
- Content mills that make a fool of the automated search engine by resorting to keyword stuffing with needs of publicity taking over the need to educate people.
- Avarice in securing maximum retrievability by stealing content from genuine websites and getting around the plagiarism checks by simply realigning, paraphrasing and refurbishing lifted content.
Smart management of the algorithm changes
Organic and well researched content still retains its charm as the heart of content marketing strategies. If the purpose of content is information and not coloured by ulterior intentions of ad-revenue, then your high-quality content will not be affected at all by the feared Google storms. Some ways to manage and not trick the Google algorithms will include:
- Development of relevant content. Content which is developed keeping in mind the need to cater to public quests for information will rank high in quality.
- Cleansing your web pages free of unnecessary frills like ads and affiliate links and focus instead on richness and comprehensiveness of content.
- Resorting to mobile friendly and location-specific ranking practices will ensure that your content gets optimum visibility and ranking. Google offers easy to use mobile-friendly test to check if your content matches the expectations of the mobile savvy searchers.
- Building query-specific relevance features in your content will enable your web page to answer intentionally and realistically to browser queries.
- Replacement of unhealthy keyword stuffing with value-added improvements to your keyword research practices. Some ideas include working on synonyms, co-occurring terms and related searches. Google Autocomplete and Google Related Searches are some tools that aid the content developer in optimizing it.
Content marketing educates and creates an informed community
Content marketers need to prune their content free of manipulative and thin text and resort to content audit that can make their web pages score high in tests of quality by Google. Check and recheck your webpage for sloppy language, duplicated and aggregated content. Understand the informative metrics for user engagement and leverage them instead of developing cheat sheets to get around the Google algorithms.
It can be reiterated that content marketing is still one of the most effective methods of informative marketing. It is far superior when compared to other forms of cheap publicity. The concerns over latest Google algorithms have been easily abated. Smart content marketers who publish original, fresh and unique content will not be hit by the changes, whereas thin and fabricated content will definitely take backstage.