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Digital Marketing That Makes Use Of Smartphone Platforms

With over 2/3rd of smartphone users saying the first thing to do in the morning is to check the phone, mobile friendly digital marketing has caught on in more ways than one. With a ready audience for their marketing campaigns, advertisers are resorting to the smartphone platform for their digital marketing campaigns. Irrespective of the nature of the firm, mobile has risen in importance. Customers are tech savvy and access the web on various devices. Fluid, optimized digital experience to engage customers is a must. Mobile linked digital marketing offers a new world of advertising for website visitors and app users. Here’s how Pathwwway Gambling sees how the smartphone platform has revolutionized marketing online.

#1 There’s An App For That?: Why Mobile App Strategy Matters

Apple has actually trademarked the above expression for its marketing. A lot of apps are available for customers. Mobile strategies are not just about a responsive, smartphone-friendly website. Multiple layers come into play within the smartphone market.

A mobile experience differs from the desktop one, and this can be of value to marketers. Apps can be gateway to marketing products and brands on mobile channels. Optimising the listing by using keywords in the title and app description is the right marketing tactic. SEO should focus not just on the search engine, but app store optimisation for other online locations as well. Helping in rankings within app stores, the focus should be on quality feedback, testimonials, and ratings apart from app content across search engines that can be indexed.

#2 Responsive Designs Reel In Customers

Developing a mobile-first site involves getting the technicalities right. This is because your responsive website is your ultimate marketing tool. Conduct multiple keyword research to guide content creation. Remember multiple meanings are possible for those keywords. Bear in mind that search volume is not as important as search intent for the keyword.

Mobile friendly sites include adding AMP/accelerated mobile pages for ensuring speed of the site is not compromised for smartphone users. AMP is HTML simplified, so web pages can load instantly and satisfy the customer.

#3 Making Informed Decisions

Once the strategies for garnering more attention are in place, an equally effective Pathwwway Gambling tactic is to track mobile metrics. Updates on mobile strategy should be supported by data. Analyse mobile analytics as the critical step forward in the mobile strategy. Google analytics is just one of the many tools to help in mobile reporting and create marketing campaigns that delight customers.

#4 Engaging the Audience

The most important metrics to assess the direction of your marketing campaign are ones that point to customer engagement. Many websites have mobile as compared to PC users. So, you need to consider bounce rates, per session page visits, soft or hard conversions, page path, as well as landing pages and site speed on the mobile. Mobile metrics should be compared to the PC, to see the rate of discrepancy. The Google Analytics data can help in creating awareness about the need for changes in design, usability and content on the mobile-friendly site.

#5 Making the Experience Fluid

Marketing for mobile is different from PC. Devices and tools need to identify potential issues when it comes to mobile rendering. Mobile pages rendering your site as mobile friendly should create the perfect user experience. This includes viewing how closely aligned the buttons and links are. Making the experience fluid also involves testing mobile design to make informed decisions about the website/app aesthetics. Just because a site looks good on the PC, does not mean it can look equally fine on mobile devices. For a perfectly fluid and seamless experience, you need to design marketing campaigns for mobile.

#6 Customer First Strategies

The modern times are the age of the consumer. Consumers don’t just seek tangible goods. They also wait to decipher knowledge. Entertainment and inclusion are provided by brands and online communities. Forrester research has found customers pick their mobile devices at least 200 times in a day. This means around 30 bn mobile moments every day for the customers. Consolidating mobile micro moments is an important part of the strategy.

#7 Embracing Multi-Touch Mobile Marketing

For breaking through the noise, multi touch mobile marketing strategies are needed. Over time, engaging customers several times through the movement of the sales cycle matters. This is because customer attention spans are short. In a crowded marketing landscape, repetition is the key to success. It takes 10 seconds for users to make a choice about whether to explore your mobile site. The average attention span of an online user is 8 seconds while 40 percent of visitors will abandon a site taking more than 3 seconds to load. So, catching the attention of the user is as important as sustaining it.

#8 Personalising User Experience

Customers can be choosy because brands are multiple. To hold attention, marketers must know their audience. So personalising the mobile consumer experience has its advantages. Data enabled insights ensure that desires of customers are met, based on creation of mobile marketing campaigns that derive functionality from user insight. Predictive analytics results in personalised retail experiences. Users can be offered discounts based on past views or buying behaviour, to ensure brands are engaging users at the PoS for action when it counts.

#9 Finding the Right Channel

Locating the right channel to reach the desired audience is as important as content being promoted. Social media can prove to be a powerful ally in mobile marketing. Reposting content as LinkedIn Posts and providing highly promotions targeting social media through mobile can boost viewership and sustain user attention.

#10 Data Driven Marketing

Data drives sales in the digital, mobile world. For example IBM boosted B2B sales as well as omni-channel success through targeted digital properties. Mobile optimised elements and dynamic content is essential to boost engagement. Targeting buyer behaviour with astounding accuracy, and real time SMS offers can have positive outcomes. Today’s mobile marketing gurus have caught on to data as the mantra for success. Besides analytics, data usage patterns point to how you can optimise business advertising online through smartphone platforms.