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Web marketing rules to follow when you are going it alone!

Have you been contemplating finally starting up the online business that’s been bouncing around in your head for years? Running the show singlehandedly requires determination, discipline, and not to mention fearlessness. But if you think you’ve got what it takes, you’ll need all the advice and tips that you can get. Get off to a good start and follow our web marketing tips from Pathwwway Internet Gaming to begin building the foundations of your brand and online presence.

What is Online Marketing?

If you’re a first-time online marketer it can be daunting to know how to start, especially since online marketing tactics seem to move at the speed of light! To keep up, you need a strong foundation and the ability to think critically, act independently, and be creative.

Anything you produce online is Web Marketing. The term simply refers to advertising that takes place on the internet. It can take many forms from creating blog posts to optimizing your website text for higher search engine rankings.

Since the advent of the internet and the prevalence social media in recent years, Marketers have shifted their efforts online because it tends to be significantly less expensive than traditional marketing. Many online advertising spaces are free to use for example your company can upload videos to YouTube, start a blog and build a Facebook fan base for no cost at all. What’s more, is that paid services like creating a website or running adverts on Google cost a fraction of what a major television advertising campaign would cost.

With the internet’s interactive nature comes exciting new opportunities for you to profile your customers. It simplifies your ability to track, store, and analyze data about a customer’s demographics, personal preferences, and online behavior. This data allows you to create more personalized and relevant ad experience for the customer enabling you to create more effective ads for you and your customers.

Now you understand what web marketing is exactly, continue reading as we share our top tricks and tips with you.

  1. Get a Professional Website

Your website is usually the most costly item when it comes to online marketing. A well-designed professional website should last you around two to five years, it’s an investment to your business so don’t scrimp on it. Your website is the best employee and advocate you’ll ever have, it works 24 hours a day, 7 days a week, 365 days a year and it will do everything you say.

Your website is the central hub of your digital strategy, it’s how your current and prospective clients can find you and connect with you easily.

We’ve all seen how many design and algorithm changes social media platforms go through every year that’s why it’s important to have a website that you have full control over. With your own website you can design exactly what information people see first and limit distractions from notifications. Plus your competitors can’t advertise on your website like they can do on social media networks.

Your website can be valuable in other ways too, you can create and feature content around your niche on a blog page which will interest visitors to your website. This is also helpful for your web marketing because search engines prefer new content over old so whenever you update your content, blog posts this helps with search engine optimization. The more interesting your website content, the more likely people are to discuss it on social media networks, on their own blogs or even on their own company website.

  1. Social Media Engagement

It is important to have your own website but it is also important to be engaging with your customers and fans on social media.

Millions of people are active everyday on social media and many of those people check in on their social profiles more than once a day. Internet users today spend a huge amount of time interacting with friends and family on social media, and in the past few years engagement with brands on social networks has increased significantly.

Each individual social media posts should align to an overarching marketing strategy. Your posts should always be created with the intent of attracting the attention of readers in the hopes that they will share it with their social networks.

  1. High Quality Content

Once you’ve designed and built your website, and set up your company’s social media accounts it’s time to start creating content.

Content is everything from articles to videos, from infographics to case studies. It’s imperative that this content is interesting, high quality and not just about your products! Producing and sharing high quality content around your niche builds a huge amount of trust with customers.

These days, interesting content is the best way to build your reputation and build relationships with potential customers. When customers see that your brand is sharing content that they care about and are interested in your business becomes something that they can relate to.

Creating and featuring high quality content is an excellent way for you as a smaller business to build your brand and get on consumer’s radars. This is particularly true in the professional services industry, like design and consulting, where buyers are looking for the strength of a company’s ideas, not by the size of its marketing budget.

Types of Web Marketing

  • Display Advertising –banner ads and other graphical advertisements to market products online usually found on the sides of websites and on social media networks.
  • Search Engine Optimization (SEO) – Optimizing your website and content  to be ranked higher in search results to help users find your products and services
  • Social Media Marketing –Using sites like Facebook and Twitter to connect with customers.
  • Email Marketing –Communicating with customers through carefully designed emails.
  • Referral Marketing –Encourage consumers to recommend products to their friends and families.
  • Affiliate Marketing –Working with other businesses to make it easier for consumers to shop for products online.
  • Inbound Marketing –Adding value to your company’s web presence by creating unique content like blogs, infographics, and tutorial videos.
  • Video Marketing –creating and sharing videos for promotional purposes.

If you’ve used the internet then you know why people go online. People primarily surf the web for information and to search for goods. In this day and age it’s crucial to be online – no matter the size of your business! When it comes down to it, you need a website, social media accounts and a strong Pathwwway Internet Gaming content plan. Building a successful web marketing plan takes time and it won’t happen overnight. Like any other form of marketing it takes time to build up awareness and recognition for your business, so don’t feel put off if it’s taking longer than you’d like to have an effect.