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10 Simple Rules for Email Marketing That Will Stop Your Emails From Being Marked as Spam!

Marketing experts may spend a lot of effort and time writing a crisp email copy, coming up with branded templates and creating catchy subject lines to get click-through rates which shoot through the roof. Before pressing send, consider factors that really matter if you want your mail to reach. After all, in this day and age of spam folders, it is highly likely the subscribers will not get a chance to read the mail.

Preventing your email from reaching the viewer’s folder, spam stands to be one of the biggest hurdles in email marketing campaigns. With more strict legal regulations and spam filters in place, you need to be clear about how to get your call to action across instead of being junked online. Here’s how you can secure your company’s email marketing campaign from utter failure and protect your emails from the spam folder with these Pathwwway White Label tips.

#1 Don’t Rent or Purchase Email Lists

Legally renting and purchasing lists of email IDs can backfire. Firstly it goes against the service terms for your mail provider. Additionally, the people on the list don’t know you and don’t want your mails. So they will mark your mail as spam. The end result….you land up in someone’s spam folder after paying to access their email address!

#2 Don’t Scalp Sites For Email IDs

Searching the internet for the email ID of possible prospects may appear a great idea, but it can turn out to be a terrible one. This practice is even unlawful in many nations such as the US which has the CANSPAM act in place.

#3 Emails Bouncing? Persist at Your Own Peril! 

Hard email bounces result when the email ID is invalid, terminated or non existent. These emails will never be delivered. Your email’s bounce rates are one of the factors that Internet Service Providers use to assess email sender value. Too many hard, clean bounces and they will stop delivering your emails at all. Email deliverability is an important factor to consider.

#4 Don’t Use Caps in The Email or Subject

Using caps in the subject line can get the recipient’s attention, but this can be a real deterrent for the brand, because caps means you are yelling at people! Using subject lines may gain instant relegation to the spam folder. More recipients prefer all lower case subject lines as compared to those with caps on. Personalising the emails, relevancy and catchy language are all the keys to legitimately attracting the attention of customers and encourage then to open and click through links in emails.

#5 Don’t Overuse Exclamation Points

Yet another spam red flag is if your email or subject line contains a lot of exclamation points. You need to cease and desist from such triggers as quickly as possible. Don’t think the exclamation mark can fulfill the function of a word. Create a message that flows naturally.

#6 Video or JavaScript: Don’t Get Flashy

By convention, most email users lack the capacity to see rich and complex media like video embeds or flash. Instead, the image of the video player can serve as a powerful means of creating a link to the website page.  For dynamic scripts like JS, even if the spam-filter permits mail, though most mail clients don’t permit the functionality of the script. So avoid this altogether.

#7 Forms are a Big No-No Too

Forms are not possible in email across clients due to problems associated with security. Rather than that, placing calls to action or a landing-page link having forms embedded in the email body works. At the crux of it, customers tend to steer clear of email surveys or online questionnaires.

#8 Don’t Get Attached! 

If you want to email recipients PDF or word document, don’t attach the files. This is because email providers can block the attachment using spam filters. Instead, uploading the attachment to the site link onto the file-location in the electronic mail using CTA links prevents it from landing in spam folders and increases load time, further boosting marketing success.

#9 Don’t Use Spam Triggers

Words like “free” “guarantee” and such like are sure to be relegated to the spam folder, along with the email messages they are contained in. Subject lines with these words are a further trigger.

#10 Don’t Forget Spell Check

A poorly spelled email or an ungrammatical subject line is the ultimate email offence. Spelling mistakes don’t just annoy readers; they alert the spam filter too. Spelling mistakes can easily slip past, especially when you are not hiring a professional editor. So make sure you hire a professional email marketing expert to ensure that the client gets an exceptional copy to read.

Ultimately, the email marketing campaign needs to carry forth all the features that clients look for in an email communication from attractive taglines to clever marketing messages. But while most email marketers are aware of what to do, they lack an understanding of what not to do. From using red fonts to creating an email that looks unprofessional, the essence of a skilled email marketer lies in knowing what to watch out for. Clients need an email that grabs their attention without losing the plot. Forwarding a compelling brand story and a powerful product narrative involves including these aspects. It is essential to make a difference to the way customers perceive you through the mail. Carefully expanding the marketing campaign to include email is the essence of marketing success in these digital times.

But tech savvy customers know how to block the persistent marketer. To outsmart the customer and leverage the power of electronic mail, it is essential to learn from Pathwwway White Label how to negotiate the world of sending and receiving emails. From netiquette to creating the perfect subject line, there’s a lot you can do to increase open and click through rates. But watching out for these handy rules ensures you don’t get caught in a spam filter instead. Choose these tips and tricks to stay ahead of the spam folder and counter the techniques to block your email from reaching its intended recipient.