Every business, irrespective of its size, has its shares of successes and challenges. The option of exiting is always open to business owners. But for most business owners in this position, selling is not the biggest question. What is more important is knowing how and
With over 2/3rd of smartphone users saying the first thing to do in the morning is to check the phone, mobile friendly digital marketing has caught on in more ways than one. With a ready audience for their marketing campaigns, advertisers are resorting to the
Google AdWords may have been the leading PPC network for the past 15 years on account of the massive number of searches, and their persisting leadership in the digital space. It is easy to consider that AdWords should be at the forefront of each plan.
With 2018 just around the corner, it’s time to start thinking about the marketing strategy as well as the budget for the year ahead. Marketing objectives should form the key of actionable strategies as per the marketing plan. Without specific objectives and goals, the marketing
In a digital age, we have so many gadgets and innovations at our disposal, namely digital televisions, smartphones, tablets, apps, e-commerce and social networks. Before the advent of the smartphone revolution, the marketer had to craft catchy and compelling ads for television, billboards and print