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Category Archives: Branding

Why Business Branding Is So Much More Than Choosing A Name!

What’s in a name? Not much, brand marketers would hold. Names, logos and tag-lines are only skimming the surface. You need to go in deep and enable your brand to communicate who you are, your market identity, product, what the product means to consumers and

The Biggest Misconceptions That People Have About Branding

The term branding is used so synonymously with many other related terms such as advertising, business development, marketing and product promotion that its tangible benefits and core purpose are misconstrued by businessmen. This is the reason why an endeavour so crucial as branding, unfortunately gets