Marketing experts may spend a lot of effort and time writing a crisp email copy, coming up with branded templates and creating catchy subject lines to get click-through rates which shoot through the roof. Before pressing send, consider factors that really matter if you want
Email marketing remains one of the most important and efficient ways to reach new and existing customers. But connecting with your audience is easier said than done. How do you go about improving the efficiency of email marketing strategies? Here to help you on how
With consumerism and personalized marketing becoming the norms of present age marketing, consumers have become more demanding in terms of their expectation of choices, quality and customer care. Email marketing is one influential way of reaching out to customers across geographical frontiers, to inform, educate
With every year that goes by Millennials increase their buying power and become a bigger part of the economy. Predictions for 2017 show that Millennials buying power will reach $200 billion per year in the U.S. How does your marketing stand with these potential customers?
Email marketing and social media have been likened to apples and oranges. But the fruits of each of these marketing strategies differ considerably. For the purpose of growing businesses, marketing experts need to identify which channel is worth investment for a better performance. While some