Browse By

Five Business Advertising Ideas That You Have Not Considered Yet

According to a 2014 market research study, consumers are exposed to an average of 5,000 ads and brands in a single day. But statistics also show that only 12 of the ads are engaged with. Competing for attention is a tough prospect for business advertising executives in today’s fast world. Your ads need to stand out to be the in thing. With different marketing content circulating across different forms of media, making your products and brands stand out is important. Innovation through marketing ideas is what sets you apart from competitors and makes your brand memorable. If your business advertising strategies have turned stale, it’s time to bring in fresh ideas. Here’s how you can attain this with these simple steps from the experts at Pathwwway White Label.

#1 Guerrilla Marketing: When Imagination Loses Limits

Guerrilla marketing is an unconventional form of business advertising that relies on the power of the boundless human imagination. It involves approaches and encounters in public sites and radical PR stunts. This low cost form of advertising has been used by leading brands such as Red Bull and Coca Cola along with YouTube to attract new customers.

#2 Urban Marketing: Partnering With Prominent Brands

Thinking in a way that is creative is the only means of capitalising on the opportunities provided in urban settings. Whether its partnering brands, co-marketing, sponsoring fests or displaying products creatively in partnership with others, some of these methods are downright novel, not to mention low cost. Equally innovative and suited to urban marketing is the use of responsive billboards.

These counterparts to the ordinary street signs are technologically advanced. Additionally, the AI poster campaigns can change copy, layout and font depending on the length of engagement by the passerby. Responsive billboards and displays can even change content based on audience reactions! This is so much more innovative than an average LED wall or electronic display.

#3 Making Ads Work: How to Harness Innovation

A new breed of modern advertising professionals have changed the way print marketing campaigns are carried out. Leading firms like Adidas have even innovated using fold magazines to make interactive ads where you can induce activity into static pictures by interacting with the pages. Vanishing ink has worked its wonders for a print ad to highlight the plight of people with dementia. So, innovative ideas don’t require hi-tech glamour.

Just thinking outside the box works fine. From your website to your business card, everything about your ad campaigns and tools has to be innovative. Most creative business cards provide the information necessary to the holder. Innovative business cards go the distance and symbolise the marketing message associated with your product or service.

#4 Street Marketing: Taking Ads To the Common Man

Apart from guerrilla marketing, there is also street marketing. It leads to promotion of products and services in ways that are so far removed from the conventional that it is almost revolutionary. Consider the use of fries by fast food company McDonald’s to create a crosswalk. Unique and distinctive marketing tactics are the best way to further your brand strategy and bring forth your product’s virtues. The best campaigns are not necessarily those which entail excessive funding. Instead, the focus is on creativity. Staging the campaign with the right timing can create the right impact for your business. The perfect idea also needs to be well executed for your ad to go viral.

Retention rate for visual graphics is 65 percent as opposed to 10 percent for text based information. But perhaps the most enriching form of interaction is the use of street marketing which involves face to face marketing a deeper connect more than anything else. At its very core, the marketing you undertake is a form of communication to put across your product’s virtues and benefits.

#5 Opt for Visual Storytelling and Instant Connectivity

One of the biggest ad ideas to stand out in recent times is that video is king, even though content rules. Consider the viral marketing campaign of Real Beauty by Dove which drove viewership to more than 60 million views. Videos connect to the viewer in ways that convey emotions and messages more than static newsfeeds. Livestreaming videos and the rapid growth of video sharing sites like YouTube has contributed to the impact in more ways than one.

Consider that more than 1 bn viewers log on to YouTube every day and this number has risen by about 40 percent each year since 2014. YouTube is the ultimate social media channel meeting video, but there are other contenders for the throne. Facebook launched Facebook Live, putting the broadcast capacity into the hands of just about anyone. Considering that Facebook is the world’s biggest social media network, international ad campaigns are now free and a global audience is easy to access through this omnichannel social networking site.

Chatbots are changing the conversation too. As video and visual storytelling have caught on, 24/7 engagement with customers is now easy. Advances in machine learning and AI enable your chatbot to resolve any query faster than humans can. Using voice recognition, deep learning neural networks and a preset script, you can respond to questions and statements in seconds using this amazing chatbots.

User generated content has also greatly advanced with the growth of consumer advocacy. Pathwwway White Label claims that loyal customers are the best brand ambassador, more so given that social media sites like Snapchat even offer content that is temporary. With a decreasing attention span, the best way to catch the attention of the Millennial viewer is to have expiring content, because the urgency element cuts across instantaneous noise and clutter. Look ahead or lose your chance forever. Compelling, authentic content through visual mediums has the power to change business ads for the better.

As personalisation catches on, information overload becomes a fact of life and ad campaigns are a dime a dozen, viewers have become more resistant to advertising. Spotting obvious pitches or tag lines only adds to the noise and clamor. Instead, consumers need to be targeted to ensure that marketers can cut across the overload and grab their attention.

Relevance counts in today’s world of marketing and advertising. As technology advances, tracking consumer interests, habits and browsing histories becomes easy and is the key to creating strategies that bring about a closure of sale or further the possibility of a purchase.