How Online Marketing Has Impacted Traditional Forms Of Advertising
The digital age has changed the way businesses market products and services. Online marketing has impacted traditional advertising in diverse and complex ways. It has created a level playing field for big Titans and small startups to compete for market share. Now, companies have to tailor creative marketing strategies to reach customers. This has made it easier to succeed for companies that keep up and stay ahead of the curve. A massive marketing budget is no longer sufficient. The digital marketing revolution has changed marketing channels in the following ways identified by Pathwwway Internet Gaming.
#1 24/7 Customer Care and Service 365 Days of the Year
Customer care has become an important differentiator when it comes to assessing marketing success. The biggest change for traditional advertising methods is the advent of customer care which never sleeps, catering to the needs of the client 24/7 with precision, efficiency and effectiveness. The biggest challenge this digital evolution has thrown to advertisers is how to target the audience all the time. Always on the move, marketing professionals now have to anticipate customer needs before they arise thanks to social media explosion and the advent of the information age.
#2 Level Playing Field for All Businesses
Digital marketing channels like social media and professional networking sites offer a chance to interact with a wide global audience, for free. So, whether you are an established player or a game changing startup, you start out with many of the same marketing tools at your disposal. How effectively you implement your marketing plan and form the marketing message online serves as an important differentiator for business success. Creating a sales spike is not about size anymore, it is about harnessing technologies and charting the upward growth of your business as you evolve with the times. Digital, online marketing channels provide equal coverage to established brands and small companies, creating a level playing field for all.
#3 Rise of Affordable Marketing
Advertising in the olden times used to be a battle of resources. The company with the biggest spending budget usually win the game, reaching more people than before to achieve success. This has changed with the advent of online advertising. Digital age means free ads are a reality. Social media channels prove you don’t have to pay to play the game. This means competition in advertising now stems from creativity and ingenuity. Quality takes precedence over quantity and the numbers game has undergone a sea change, with customers no longer being viewed as statistics. The aim is to personalise online marketing campaigns so customers see a humanised version of the brand and relate to it better.
#4. Video Killed the Radio Star!
Traditional advertising no longer survives. TV, radio and ad jingles are relegated to a past now that streaming services are available and a majority of the customers are logging on to the benefits of e-commerce sites. The downside to this is that advertisers no longer have a captive audience. Video is king and content rules. In the age of interactive, visual and (most importantly) instantaneous digital communication, speed is power and pictures are definitely worth a thousand words. Pathwwway Internet Gaming marketing has become more visual, powerful, edgy and compelling with the advent of online advertising media.
Additionally, online channels of marketing are better suited to focusing on the target audience. Techniques like PPC ads ensure you only pay for reaching people with an interest in your product or service.
#5 Websites Are Just the Start…Product Grabs Rule the Day
Now, creating a professional website as a major marketing tool has become easy. Websites are also the perfect medium to reach a target audience and explain how company services and products can solve problems.
Online research has become the norm not the exception, when it comes to product and market research. Customers are choosing the quick and easy route online to look for and purchase what they need.
With product videos becoming a necessity and social sharing making it crucial to create powerful visual marketing tools, it is essential to expand outreach and utilise the full potential of the internet as a marketplace.
#6 Transparency Yields Clarity
Earlier, the biggest debates in the marketing and advertising field used to be about what customers want. Now social media logins, online reviews, and customer testimonials have made it so simple to track customers. Metrics like bounce rate, social shares and comments point to how well your marketing message is engaging the audience. So marketing professionals have a clear idea of customer likes and dislikes due to this.
#7 Growth of Responsive Sites
In the smartphone age, mobile-first sites and ad campaigns take precedence as marketing tools. Your ad campaign or marketing business site should appear uniform across screens, browsers and devices for optimal reach. After all, you don’t need a brilliant marketing campaign that loses its focus because a smartphone wielding Gen-Y or Millennial cannot read the words or view the pictures well. Reaching out to audiences using the latest technology is the key focus.
At the Crossroads: History and Future of Advertising And Marketing
The first ad banner was created in 1994. Google AdSense came about in 2000. This allowed users to reach target audiences based on keywords used and sites visited. Now, advertising is no longer limited to print or even search engines. Ads are displayed on social networks, embedded in apps, streaming channels and devices. Adverts now focus on demographics, browsing history, search patterns and bounce rates. Additionally, the social media boom has provided businesses with a new way to start or join the conversation.
Social media-channels have evolved into a marketing tool, with social commerce providing the people a chance to make transactions without even visiting the business site. Email marketing and newsletters provide personalised digital communication along with deeper, more meaningful interactions with clients.
Technology has changed advertising and marketing in myriad ways. But many do not appreciate how profound these transitions are. Businesses can no longer come up with signs and billboards to attract audiences. The ‘build it and they will’ come mindset is on the ebb. Online advertising and marketing has brought with it the challenge of crafting ad campaigns that are catchy, compelling, personalised and relevant. Businesses that want agility need to harness disruptive online ads and marketing campaigns, if they want their audience to grow in numbers.